Latest addition to Clari’s Opportunity-to-Close platform automatically captures sales activity to ensure teams are spending time on the highest value accounts
Sunnyvale, Calif. — February 28, 2018 — Clari, the leading provider of Opportunity-to-Close (OTC) solutions, today announced the introduction of the Clari Team Activity product, giving sales teams real-time visibility into where reps are spending time to ensure resources are focused on high value accounts. The solution automatically captures activity data, including emails, meetings and files, at the account level — enabling managers and other sales leaders to track and quantify account engagement, easily identify which accounts require more attention, and determine reps who may need coaching so target prospects are properly worked.
“Aligning sales and marketing efforts against the right accounts is the most efficient way to reach scalable growth and beat revenue goals,” said Kurt Leafstrand, vice president of products at Clari. “Clari Team Activity empowers companies to effectively target sales capacity toward accounts that can yield the best outcomes.”
With Team Activity, Clari’s AI engine maps activity to accounts and opportunities in CRM, overcoming data quality problems that occur when reps fail to log sales activity and in turn keep teams from having visibility into account engagement. By automatically capturing activity data, reps no longer need to log every email and every meeting, saving them several hours a week that they can focus back on selling into their top accounts. And unlike other point solutions tracking activity in a silo, Clari Team Activity also gives sales leaders a way to see how rep activity is directly impacting opportunities in pipe and the forecast, so necessary actions can be taken for quick conversion.
Over a dozen sales organizations are already using Clari Team Activity to effectively engage and sell into their most important prospects and customers.
"An accurate picture of how well-penetrated we are against target accounts has always been a challenge to come by,” said Mark Parrinello, vice president of worldwide sales at Cohesity. “Clari Team Activity drives better account-based sales execution, so the team can invest selling time in the right places and actively work our most important accounts.”
“Tracking sales activity is largely a reactive effort and because it’s mostly manual, sales reps and managers simply don’t do it,” said Dana Therrien, service director of sales operations strategies at SiriusDecisions. “The ability to automatically collect activity data will help sales teams identify execution problems early and take the necessary steps to coach reps towards better outcomes.”