General Data Protection Regulation

Updated August 27, 2021

General Data Protection Regulation (GDPR) is a European Union regulation that establishes a new framework for handling and protecting the personal data of EU-based residents. It is the most comprehensive EU data privacy law in decades and has been in effect effect since May 25, 2018.

Besides strengthening and standardizing user data privacy across the EU nations, it will require new or additional obligations on all organizations that handle EU citizens’ personal data, regardless of where the organizations themselves are located.

GDPR Concepts

GDPR is intended to offer protections for you or any identifiable natural person (the “Data Subject”) regarding your information (your “Personal Data”). You, as a Data Subject, have broad rights, whether you are identified directly or indirectly through interaction context in which your information was captured.

Your rights under GDPR

Under GDPR, you opt in to have an organization (the “Data Controller”) process your Personal Data. Data Controllers must obtain your consent before they can process your data.

Special Categories of Data

Unless specifically authorized, GDPR prohibits processing of certain special categories of data such as race, ethnicity, political and religious beliefs, sexual orientation, genetic and biometric data. Clari does not acquire or process any data belonging to these categories.

Right of Access

If you consented to a Data Controller processing your Personal Data, you may then request the following:

  • A copy of the personal data undergoing processing
  • Purpose of processing
    • In particular, if automated decision-making or profiling takes place, and if so, the logic involved, significance and likely consequences of such processing
  • Categories of data processed (e.g., name, address, online browsing behavior)
  • Any third party recipients of this personal data, both backward or forward looking, especially recipients in third party countries (i.e. countries outside of the EU)
  • Any third party sources of Data Subject’s personal data (i.e. not collected from the Data Subject directly, for instance by purchasing said data from another source that previously collected the data directly)
  • How long such Personal Data would be stored, or if that’s not determinable, how the length of this period would be determined
  • Data rectification
  • Data erasure
  • Restriction of data processing
  • Objection to data processing
Right to Rectification

You, as a Data Subject have the right to have any errors on inaccuracies of Personal Data corrected. Your Data Controller shall implement such requests without undue delay.

Right of Erasure

You have the right to have your Personal Data erased or forgotten. Your Data Controller shall remove your personal data and confirm deletion via a notification to you. Data Controllers are also required to maintain these transactions.

Right to Data Portability

You have the right to have your Personal Data exported and provided to you in complete form.

Breach Notification

In the event of a data breach and your Personal Data is compromised, your Data Controllers are required to notify you at least within 72 hours.

Clari’s Commitment to Protecting Your Personal Data

Clari is committed to partnering with its customers and users to ensure that Clari is fully compliant with the requirements of GDPR. Clari recognizes your rights under GDPR and will ensure that these rights are honored, and your Personal Data is protected. Clari’s product and security teams are working diligently to bring Clari’s product offerings and contractual commitments in line so our customers, prospects, users and others that interact with Clari are compliant before the May 25, 2018 deadline.

Measures to achieve this include:

  • A new Data Processing Addendum
  • Additional investments in our security infrastructure
  • New clarity on procedures for consent, data portability and privacy preference enquiries

We’ll also continue to monitor the guidance around GDPR compliance from privacy-related regulatory bodies, and will adjust our plans accordingly if it changes. We’ll provide you with regular updates along the way so that you’re always current.

Our Security Infrastructure and Certifications

Protecting our customer's information and their user's privacy is extremely important to us. As a cloud-based company entrusted with some of our customer's most valuable data, we’ve set high standards for security. Clari has received internationally recognized security certifications for ISO 27001 (information security management system). Clari also undergoes an annual SOC 2 type II audit which report is available in our security portal.

If you would like to learn more about Clari’s security policies and procedures, please see our security page.

International Data Transfers:  Contractual Terms

To comply with E.U. data protection laws around international data transfer mechanisms, Clari utilizes the European Union Model Clauses, also known as Standard Contractual Clauses, to meet adequacy and security requirements for our customers who operate in the EU.

Clari as Data Controller vs Data Processor

Your personal data may enter Clari’s processing scope in multiple ways. Based on how your personal data is consented to, who has control over the data and has responsibility for protecting and administering your rights, Clari is either a Data Controller or a Data Processor. This section describes Clari’s role as both a Data Controller and Processor, and explains how you can interact with Clari in either role.

Role of Clari as a Data Controller

When you interact with Clari via its marketing and sales development outreach programs as a website visitor, webinar participant or asset downloads, Clari is the primary Data Controller from GDPR perspective. In these cases, Clari is responsible for obtaining your consent and providing means for exercising your data rights.

Personal Data
  • Personal Data you submit during registration, such as your name, email, phone number and your address.
  • Any other Personal Data that Clari obtains via sources to which you have already provided consent. Clari may use data from these sources for data identification and enrichment. As an example, if you provided only email and company name to Clari, Clari may use another service to identify your business contact phone, or your title, so long as such information was submitted by you to the third party service.
  • When you interact with web forms and similar registration pages at Clari’s website (or partners that we collaborate with), we will request explicit consent prior to you submitting your Personal Data.
  • When Sales Development Representatives contact you and you provide information to us, and you consent to us for using the information we obtained from you.
  • When your colleague from your organization volunteers your personal data to us via email, or other information channels. We will follow up to obtain consent using the email provided to us, or we will indicate in our email communication that we do not yet have consent but you provide us consent to continue our use of your personal data.

Clari also ensures that any additional data it procures from third party services is obtained by that third party after obtaining your consent.

If you had previously provided consent to Clari to collect your personal data, you may choose to withdraw that consent at a later point. Please send an email request to and we will implement the request, and provide a confirmation of your consent withdrawal via a reply email to your email address. The acknowledgement email will also provide you consequences of withdrawing your consent.

Privacy Preferences

During the course of your registration process, we may offer certain preferences that control privacy of your data. Additionally, some registration processes may offer submission of certain data as optional items. You may choose not to provide optional data, but if you do provide them, Clari will track your submissions. Additionally, Clari will honor your choices and will ensure that these preferences and optional data are part of the data that you have access to via GDPR framework based requests.

Onward transfers

Clari does not sell your Personal Data to any other third party organization. Clari also does not transfer the rights to your personal data to any other party nor does it use the data other than the original intent. Any transfer to a third party is solely intended for the processing of data and Clari has secured agreements with downstream Data Processors to protect Personal Data and enforce GDPR data rights for you.

Data Access

As part of GDPR you have the right to request all Personal Data about you to be made available to you. We will provide:

  • All personal data that we have on record, including your preference choices and optional data that you submitted
  • How and when we obtained the data
  • Our use of your data
  • Whether any data was transferred to any other third party

To request this data, please contact and we will respond within 72 hours of your request.

Data Erasure, Accuracy and Portability

You may submit a request via to delete all data about you. Clari will comply with this request, but will use your email to send a confirmation notice that we performed the requested action.

You may submit a request via to update Personal Data that we have about you. Clari will perform this, and will use your email to send a confirmation notice that we performed the requested action. If email itself was requested to be changed, Clari will send a confirmation to both the old and new email.

You may also submit a request via to request an export of all your data for data portability. Clari will provide this information via a CSV or JSON file. Such a report will include meta-data such as when particular data was added, any updates to the data etc. - i.e., an audit trail of the data.

Data Breach Notification

We will notify you if your Personal Data was compromised via a breach using all methods contact information we have about you, within 72 hours. This includes any breach that was caused by a Data Processor that Clari has authorized to process your data.

Filing a complaint

Clari has put in place best-in-the-industry processes for providing you the rights to your personal data, per GDPR guidelines. In the event that you are not satisfied with our resolution of your requests, you have the right to file a complaint. Please submit a request via to file a complaint. You also have a right to file a similar complaint with a supervisory authority for the jurisdiction you are in and seek appropriate remediation.

Role of Clari as a Data Processor

If we are processing your Personal Data on behalf of your employer or the organization, you may submit a request via and Clari will forward the request to your employer. Any final action on the request will need to be approved by the employer (the Data Controller). Clari will assist the Data Controller in expeditiously completing the request.


When Clari processes and displays your personal data, that data was acquired from your employer or organization that you interact with. If it is personal data that you submitted to your employer, you provided consent to your employer to that data for their business purpose. If it is personal data that Clari’s customer obtained in the process of conducting business with you or your employer, they rely on your consent to use the data for business purpose. As an example, if you are a purchaser of a product from Clari’s customer, your relationship to our customer would be that of a vendor, and in furthering that relationship, our customer would have acquired your personal data.

To withdraw an earlier consent that you provided, contact your employer or the organization to which you provided the original Personal Data. Clari will not be able to alter your consent, as we are the Data Controller.

Data Access

To request your Personal Data, please send a request to For data processed by Clari, we will forward your request to your employer (the Data Controller), who will then initiate a request to provide that information. Since Clari’s role is only that of a Data Processor, Clari will not be able to provide your Personal Data directly.

Data Breach Notification

In the event of a data breach, Clari, as a Data Processor, is required to notify your employer/organization that there was a data breach. Your organization will then notify you regarding the breach, its impact and potential remedies. Clari will not notify you directly.

Data Erasure, Accuracy and Portability

To request an export or erasure or update of Personal Data held by Clari, please send a request to We will forward your request to your employer/organization, who will then initiate a request Clari to complete the request. Since Clari’s role is only that of a Data Processor, Clari will not be able to perform these actions directly.

Filing a complaint

For filing a complaint related to personal data processed by Clari, use the complaint portal/form of your employer or organization (the Data Controller). Clari will assist the Data Controller in resolving the complaint, but will not take any action until and unless such action is authorized by the Data Controller.

Clari EU Representative

Individuals from the EU may contact our EU representative according to Art. 27 GDPR regarding all requests related to data protection and privacy:

DP-Dock GmbH
Ballindamm 39
20095 Hamburg

Tel.: +49 40 99999 - 3430
Mob.: +49 (0) 172 918 22 22

List of Sub-Processors

Clari as a Data Processor has engaged the services of the following sub-processors. Some or all of your personal data may be transferred to them. All such transfers are governed by Master Service Agreements and GDPR agreements (via Data Processing Addendum) that establish the scope of processing as well as legal basis for such processing. Clari requires its sub-processors to perform the specified processing only for the purposes of delivering the services that are part of the agreement. To learn more about the GDPR initiatives of our sub-processors, please visit the web pages listed here.

Clari will notify your GDPR and/or administrative contact if we add any new sub-processors to the list above. For additional details, please review Clari Data Processing Addendum below.