Enterprise revenue leaders are under pressure to drive predictability, precision, and growth. We believe that the Gartner Hype Cycle for Sales Transformation, 2025 validates the path forward: Revenue Action Orchestration (RAO), a framework that consolidates sales engagement, conversation intelligence, and revenue operations into a unified platform to provide a “single pane of glass” for Go-To-Market (GTM) teams.
We believe this recognition highlights the customer value and vision of the Clari platform, designed to bring every revenue team member and operate every revenue workflow in a single platform to run revenue end-to-end.
RAO unlocks pipeline, revenue and productivity growth
RAO is a breakthrough in reducing seller admin work, improving customer engagement, and providing AI-guided selling, coaching, pipeline analytics, and forecast accuracy. RAO unlocks enterprise growth by:
- Capturing data for use across multiple platforms, improving interoperability
- Consolidating activity data for consistent interpretation
- Applying sales-specific AI/machine learning models to improve seller effectiveness
- Orchestrating actions among go-to-market roles to improve collaboration
Revenue AI is “the new norm”
According to Gartner, 78% of B2B sellers are willing to use data-driven insights from their organization to improve how they do their jobs. However, 58% of B2B sellers feel their systems provide them with unnecessary information.1 This gap highlights both the appetite for better insights and the frustration with noise, underscoring the importance of RAO.
For revenue and sales leaders, this is a clear signal that RAO is already transforming how enterprises create, convert, close, and retain revenue. Clari is uniquely positioned to deliver on this promise because our platform is built on these very foundations, such as:
- Unified Revenue Data Platform for Enterprise Revenue ContextTM and AI. Clari’s foundation is our revenue data platform that integrates all critical revenue signals — structured and unstructured, CRM and non-CRM. It powers the context needed to drive accurate insights and execution.
- Scalable AI built for Enterprise Complexity. Our AI architecture is designed to scale with enterprise needs and the complexity of global revenue operations. It supports both predictive intelligence and agentic automation across the revenue lifecycle.
- Guided, Agent-Led Experience Built on Revenue Workflows. Clari gives revenue teams a guided, AI-powered experience that drives discipline and alignment. At the core are revenue cadences — built-in, repeatable workflows that bring structure to key activities like pipeline reviews, forecast calls, and account check-ins. These cadences keep teams on track, ensure the right actions happen on time, and align execution to revenue goals.
The most comprehensive Revenue AI dataset
The era of Revenue Action Orchestration has arrived. Gartner’s recognition confirms what our customers already know: RAO is the category that will define the future of Revenue AI.
Clari is setting the standard. We’ve built the most comprehensive revenue dataset in the world and the only Revenue Context that informs AI with the full picture of every interaction, pipeline signal, workflow, and revenue outcome. This context is what makes AI reliable — guiding both humans and AI agents to take the right actions, at the right time, to deliver predictable growth.
Download Revenue Context: The Missing Link for Enterprise-Scale AI.
1. Dan Gottlieb, Steve Rietberg, “Boost Sales AI Impact With Revenue Action Orchestration: A Gartner Trend Insight Report,” Gartner Research, October 2024 (Report Accessible to Gartner clients only)
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