Connecting every signal, seller action, and dollar of revenue
Revenue teams are being asked to deliver more than ever on systems built for a different era, drowning in data and starving for insights. That’s why I’m very proud as Clari + Salesloft’s CEO that Gartner® has named Clari a Leader and Salesloft a Visionary in the first Gartner Magic Quadrant™ for Revenue Action Orchestration (RAO). We believe this recognition marks a defining moment for the revenue technology industry, and a clear signal that the future of sales is being rewritten by AI.
We’re at the dawn of the Revenue AI era, a transformation that rivals the birth of CRM itself. The new Gartner category, Revenue Action Orchestration, formalizes what forward-thinking companies have already embraced: AI and data are converging to give every seller superpowers, turning every rep into the CRO of their own territory. Gartner defines RAO as a category of technology vendors that use AI to improve sales productivity. RAO connects previously siloed “capabilities across sales engagement, revenue intelligence and SFA markets into a unified, AI-driven solution.”1
Why enterprises need Revenue Action Orchestration
Revenue is the most important business process in every enterprise. Yet too many leaders are still forced to make billion-dollar bets on fragmented, unreliable data. In 2025, 67% of revenue leaders still don’t trust the data that AI relies on. Legacy CRMs remain backward-looking, leaving teams reacting instead of predicting. Disconnected tools create blind spots, missed targets, and mounting boardroom pressure. This is where our differentiated approach to Revenue AI changes everything.
Gartner research shows sellers with high AI-partnership skills are 3.7x more likely to hit quota, but they only make up 7% of sellers, highlighting the opportunity to simplify AI partnership for the less AI-savvy sales population.1 And with thousands of Clari + Salesloft customers, the Revenue AI advantage is already clear. Our global customers run revenue on Clari’s hyper-scalable data foundation and AI workflows to solve their biggest go-to-market challenges; achieving 398% ROI in under six months, 2× higher win rates, 20% increase in cross-sell and upsells. And the clock is ticking. Enterprises have a critical two-year window to create a competitive advantage with this technology before it becomes mainstream.
"We believe this recognition marks a defining moment for the revenue technology industry, and a clear signal that the future of sales is being rewritten by AI."
AI trusted by the world’s most successful enterprises
For more than a decade, Clari and Salesloft have stood beside the world’s most ambitious companies from hypergrowth startups to global enterprises that now operate under the spotlight of Wall Street. Through every IPO, every quarter, and every moment of shareholder scrutiny, we’ve helped these leaders build the discipline, predictability, and precision that define enduring success. We’ve seen firsthand what separates the Wall Street winners: A commitment to data. A culture of accountability. And a belief that AI and humans together can unlock levels of performance the world has never seen before. As the Revenue AI era accelerates, Clari + Salesloft remains proud to stand beside these companies.
How we built the data to power the Revenue AI era
Our work with customers and partners reflects a disciplined focus on outcomes and execution. We believe recognition as an RAO Leader since the report began reflects a clear product vision and disciplined market execution. Now, as Clari + Salesloft, we’re significantly increasing our R&D investment to build the world’s first Predictive Revenue System and redefine how revenue teams operate. Below, I outline three strategic decisions that shaped who we are, and why thousands of the world’s most successful companies run revenue with us.
Best-in-class dataset built for Revenue AI. Revenue AI is only as powerful as the data behind it. The Clari + Salesloft dataset is the largest and most complete in the category, ingesting more than 1 trillion signals across buyer, activity, and revenue intelligence. We connect every revenue signal across every system, so teams can focus on the right deals and execute with confidence. Our platform supports all revenue roles and any data object giving enterprises a single, trusted foundation for AI at scale. And because we unify and normalize data for the world’s most complex companies, we move AI from pilot to production in weeks with proven accuracy leaders can trust.
End-to-end workflow and engagement platform. Data and call recordings alone do not drive growth. Seller action does. From prospecting to renewal, Revenue Agents turn your forecast into an actionable plan, guide every seller toward the fastest path to close, and streamline every stage of the funnel. These agents adapt to the way each team sells, ensuring consistency, precision, and continuous quota attainment across the organization. This is centered on engineering an AI-led rhythm of execution that transforms revenue from a series of manual tasks into an orchestrated system of growth across thousands of sellers.
Unmatched investments in our forecasting platform. Forecasting is the heartbeat of your revenue operation. Our predictive AI models combine historical data with live engagement signals to deliver unmatched accuracy, with 98% forecasting accuracy even in the most complex global enterprises. Every forecast becomes a living system that not only predicts outcomes but guides actions across every account and region. Leaders gain instant visibility. Reps know exactly where to focus; what to do next. And our customers achieve predictable growth, quarter after quarter.
The uniqueness of our architecture, and the strength of our AI capabilities, have solved the biggest revenue challenges for Fortune 500 companies. We measure innovation by customer value. This dictates our commitment to elite engineering and product development that adapts to the way revenue teams actually drive growth.
The next frontier of enterprise revenue
Clari + Salesloft is building the Predictive Revenue System that every enterprise will run on in the decade ahead. We’re not in the business of just surfacing insights. Instead, our AI agents work in lockstep with every member of the revenue team to forecast outcomes, recommend next-best action, and orchestrate predictable growth. The next frontier of Revenue AI is agents that help GTM teams shape the future by understanding every signal, every deal, every forecast l and orchestrating what happens next. And we’re doing it at scale with the data, AI strategy, and conviction to lead this industry for the next decade.
According to Gartner: “Boards and CEOs are demanding AI-driven transformation, giving Chief Sales Officers a chance to chase a new revenue productivity frontier. This isn’t the company’s AI problem; rather, it’s about what Chief Sales Officers will do with the unprecedented, make-or-break opportunity to redefine the sales leadership playbook.”2
Now is the moment to build the agentic sales organization powered by AI that acts, learns, and drives revenue at scale.
I encourage you to read the full 2025 Gartner Magic Quadrant. Get your complimentary 2025 Magic Quadrant for Revenue Action Orchestration here.
Citations
Gartner, Magic QuadrantTM for Revenue Action Orchestration,Steve Rietberg, Dan Gottlieb, Alyssa Cruz, 15 December 2025
1 Gartner, “Boost Sales AI Impact With Revenue Action Orchestration: A Gartner Trend Insight Report,” Dan Gottlieb, Steve Rietberg, October 1, 2024
2 Gartner, “The Great Sales Awakening: How to Lead Sales in the AI Era,” Dan Gottlieb, Betsy Gregory-Hosler, Robert Blaisdell, June 24, 2025
Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
Gartner and Magic Quadrant are trademarks of Gartner, Inc., and/or its affiliates.