The revenue process is stuck in the past.
While almost every aspect of business has been improved by the digital revolution, the process of generating revenue has been left behind. Most companies, through no fault of their own, don’t understand the true state of their business. Marketing, sales, customer success and finance teams work in process and data silos, making it impossible to truly understand and execute in a coordinated way.
The result? Unpredictable revenue. Inefficient teams. Fragmented, incomplete data. Leaders forced into tactical, reactive decisions. Forecasting that routinely misses the mark. Executive churn, team turnover and missed opportunities measured in the billions.