The impossible mandate
Revenue leaders are forced to make billion-dollar bets with fragmented data.
No other function in the enterprise would accept that mandate. Yet, revenue continues to run on delayed reports, outdated forecasts, and instinct. The phrase “inflection point” is overused in tech, but here it’s real. We are at the moment where the way revenue is managed — and the systems behind it — must fundamentally change.
For decades, CRM has been the broken, painful backbone of sales organizations. It records transactions, logs activity, and stores customer data. CRM was built to manually preserve a record of what already happened. CRM cannot predict what comes next. CRM cannot orchestrate the complex activities required to deliver consistent, predictable growth.
Selling is not a straight line. It is nonlinear, multidimensional, and profoundly human.
While there are stages to structure this business process, the underlying metadata that you need to harvest and analyze is as far away from structured as it gets. A messy web of conversations, signals, insights, and relationships.
Traditional systems have never been able to capture or synthesize this complexity. As a result, enterprise revenue has remained the least systemized business process. And leaders are left with an impossible mandate: making billion-dollar decisions on the basis of partial data and instinct.
Today, three transformative forces — advanced AI, unified data architectures, and disciplined revenue cadences — are converging to redefine what is possible.
Together with our customers, Clari + Salesloft will architect a predictive system for revenue that, as a critical operations function, continuously anticipates revenue risk, prescribes action, and orchestrates growth.
The time to start is now. Lead in the new era — or get left behind.
Download the white paper to get the complete vision.
