Integrated solutions to create alignment for building a healthy pipeline and converting it into closed business
Sunnyvale, Calif. — July 11, 2018 — Clari, the leading provider of AI solutions for sales, and Marketo, the leading provider of engagement marketing software and solutions, today announced a strategic partnership to unite sales and marketing across the revenue funnel.
“Most sales and marketing teams operate in silos — and it’s hurting the business,” said Andy Byrne, CEO of Clari. “Our partnership with Marketo is aimed at breaking that data divide, providing both groups a new level of shared insight. With our joint solutions, sales leaders get clear visibility into marketing engagement in active deals so they can forecast more accurately, and marketing leaders see which campaigns are actually driving revenue so they can nurture more effectively.”
With the Clari Marketo Connector, reps can see when prospects open marketing emails, download content, or register for webinars. They can view this marketing engagement data alongside other prospect activity signals captured in Clari, including emails and meetings, to help strategically navigate the sales cycle and work with marketing on deal acceleration. With these additional signals, managers also get a broader context around how deals are progressing so they can identify risk as they inspect the pipeline.
“Marketo and Clari are joining forces to tackle one of the biggest challenges facing our customers today: the disconnect around building a predictable revenue model,” said Eric Johnson, Chief Sales Officer at Marketo. “For the first time, sales and marketing can come together to build a healthy pipeline and rapidly turn it into closed business.”
Clari and Marketo plan to bring to market a range of additional integrations with Marketo applications including Marketo Sales Engage and Bizible designed to:
To learn more about the Clari and Marketo strategic partnership, please click here.
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