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Call Recording Software

Understand the core capabilities of sales call recording software and how they can fuel sales coaching, enablement, and analytics.

What is call recording software?

Sales call recording software captures customer-facing conversations, sales training, webinars, and other calls that can be used to coach sales reps, improve sales performance, analyze customer requirements, and build better marketing campaigns.

The software offers accurate insights into your sales team’s performance so that you can quickly spot what’s going well and what could be improved. 

Why do you need call recording software?

There are several benefits to recording sales calls, such as:

  • Faster, personalized, and more effective onboarding of sales reps
  • Maintaining records of customer pain points and feedback
  • Improving the quality of your leads and sales calls
  • Coaching your sales team continuously and asynchronously and giving precise feedback to improve their overall performance

Sales call recordings also help your reps learn from the past — mistakes and wins. In addition, it helps them spot opportunities during sales calls and tackle objections better. 

Self-training using call recordings also empowers sales professionals to take ownership, build confidence, optimize their sales scripts, and boost conversions.

What are the most popular features of sales call recording software?

While each call recording software comes with several compelling features, here are the five key features of an effective call recording software:

1. Shareable call recordings on the cloud 

The call recording software should record and store every call — video and audio — in an easy-to-access call log on the cloud. This enables easy sharing of entire call recordings or just snippets from a call with the rest of the sales team. 

2. Searchable call logs

Call recording software should support call log management and make it easy for sales teams to search through the logs using keywords and filters such as category, topics discussed, CRM deal stage, and call duration.

The tool should allow you to set up common objections, customer pain points, pricing, and other vital sales conversation moments as topics to inventory the call logs. This helps in sifting through hundreds and thousands of call recordings to find meaningful patterns and extract valuable sales insights, which is essential for effective sales coaching.

3. Automated, high-quality call transcripts

Automated call transcripts are essential in analyzing sales calls and understanding the contents. Reading and re-reading sales call transcripts makes it easier to skim through the contents of each call and extract insights faster. It also enables sales coaching at scale.

4. Sales call analytics

Besides automated transcripts, a good call recording software should also auto-generate sales analytics reports. The reports should feature key sales call metrics such as talk/listen ratio, longest monologue, rep interactivity, engaging questions, and more. This bolsters sales analytics and lets you evaluate the performance of a sales professional at a glance.

5. Integration with sales CRM, conferencing tools, calendars, and more

Call recording software must blend seamlessly with the sales-marketing tech stack. 

For example, if the software integrates with the calendar and conferencing tool, you can record calls automatically as soon as the call begins, taking no extra steps.

Similarly, if it integrates with the sales CRM, then the sales team can listen to past call recordings and get proper context on key topics discussed, obstacles mentioned, and other data points from the CRM’s contacts management panel. 

Other teams — marketing and customer success — can also use the recordings to optimize their campaigns and enhance the overall customer experience.

What is the best way of recording calls for sales?

The best way to record and manage sales calls is to use a cloud-based, AI-powered call recording software that automates call recordings, transcripts, and sales analytics and reporting.

One example is Clari Copilot, an actionable conversation intelligence platform that can record and transcribe all calls, enable async coaching, provide performance analysis and build a repeatable sales machine.

How does Clari Copilot’s sales call recording system work?

Clari Copilot’s sales call recording system automatically records, transcribes and analyzes every sales call to help you review each conversation quickly and optimize your sales pitches.

Here are some of the top features of Clari Copilot’s sales call recording software:

AI-assisted call recording software

Clari Copilot records every call and transcribes it automatically. 

As soon as the call ends, you can review the call, skim through its contents at 2x speed, read the transcripts, and go through key moments — pricing, pain points, next steps — automatically identified by Clari Copilot’s AI. 

The recordings and transcripts, along with call snippets, can be shared with others using a link. This helps you set up personalized sales coaching sessions, improve sales enablement and build better, more effective sales playbooks. 

Intelligent analysis of call data

Clari Copilot automatically compiles the essential call metrics, such as talk/listen ratio, engaging questions asked, rep’s interactivity and more so that you can review the rep’s performance instantaneously. 

The reps can also use these metrics as benchmarks to notice improvements in their abilities to prospect, pitch, and convert more leads.

Seamless integration with your sales and marketing stack

Clari Copilot integrates with popular sales and marketing tools such as:

  • CRMs — HubSpot, Salesforce, Pipedrive
  • Calendars — Google and Outlook
  • Dialers — Outreach, RingCentral, CallHippo
  • Conferencing tools — Zoom, Microsoft Teams, Google Meet
  • Productivity apps — Slack and Zapier

Evaluating call recording software

Before looking for call recording software, establish your purpose for recording calls. In most cases, it’s for training and onboarding purposes.

The next step is to jot down your requirements from the call recording software. Ask questions such as:

  • Does it automatically transcribe each call? How accurate are the transcriptions?
  • Does it simplify searching through call logs and finding the right recordings?
  • Does it offer a summary of the sales rep’s performance during the call?
  • Is it possible to share the call recordings with other teams and professionals?
  • Does the software facilitate regulatory compliance?
  • Does the software integrate with the sales CRM, dialers, conferencing tools, calendar, and other tools in the sales-marketing tech stack?

What’s next?

Sales call recordings are the best way to help your sales team listen to their own calls, study the experts, and learn from the past. The next step is to take Clari Copilot out for a test drive and record and analyze your sales calls.

Clari Copilot is an actionable sales conversation intelligence platform that lets you track calls to build a better sales strategy, coach your reps in real-time, and optimize the customer experience. 

Interested in learning more?

Book a demo

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