On average 50-70% of the people reps email or are meeting with do not exist as contacts in CRM. Marketers, those are missed nurture opportunities.
Disconnection between sales and marketing puts the entire revenue operations team at risk. But it doesn’t have to be this way.
Data quality in sales is bad. You know it. I know it. Here's how to not only fix the problem, but also use it to empower your team.
Revenue Operations roles have been steadily increasing in recent months. Our infographic explains what RevOps means and why it's on the rise.
What does a birds-eye view of your quarter look like? Do you have a consistent stream of deals coming through predictably over the course of 90 days? Or does it seem like every quarter starts with a log jam of opportunities that always seem to stall until it’s treacherously close to quarter’s end when they all rush across the finish line at once?
How sales and marketing teams can better align based on the Bard's most famous romance.
When aligned, sales and marketing work together in a coordinated effort to achieve a shared revenue goal and the benefits are pretty compelling.
Most businesses, big and small, have two separate arms that engage in different but complementary activities and work toward a common objective — driving revenue. Yet, while sales and marketing share goals, they almost never share data. We’re excited to join forces with Marketo in the mission to unite sales and marketing across the revenue funnel — so they can finally do the heavy lifting together.