B2C, or Business to Consumer, is the cooler, hipper brother of B2B. Why, because unlike B2B, it’s not all business.
B2C is a transactional relationship between a business and a consumer. It’s usually quick, with only a single decision maker, and the value of a single transaction being quite low (except in rare cases, like automobiles and real estate. And private yachts. You get the drift). Because of that, a B2C brand depends far more on sales volume than a B2B brand.
This naturally means that in B2C sales, salespeople don’t have the time or luxury to build relationships. The focus is far more on turning on the charm to get the sale right now, or move on to the next potential buyer. Like selling you that gym membership you’re never going to use.
