Boost sales strategy with smart, data-driven AI moves
In this 2025 research report, Gartner explores how:
- Traditional AI/ML continues to drive measurable impact, quietly but powerfully. While generative AI is leading the conversation, Gartner highlights how traditional AI and machine learning have long enhanced sales performance through predictive and actionable insights, accurate forecasting, and operational efficiency. Proven and practical, these tools remain indispensable.
- Smart sales strategies prioritize impact, not hype. The most effective sales teams don’t chase the latest shiny object. Instead, they leverage traditional AI to solve specific business challenges and provide consistent value, turning structured and unstructured data into revenue driving action.
- A blended AI approach is essential for long term value. There is no one size fits all AI solution. By assessing data maturity and aligning AI/ML use cases to business impact, organizations can build a hybrid AI strategy, balancing innovation with reliability to maximize revenue outcomes.
19 Artificial Intelligence Use Cases for B2B Sales
Adnan Zijadic, Melissa Hilbert, Guy Wood, Ilona Hansen, Sandhya Mahadevan, Mark Lewis, March 28 2025
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