CFOs are more involved — and more resistant — than ever before. Avoid getting your deal punted to next quarter (or worse)
Inside you’ll see:
- 12 Dos and Don'ts for immediately earning credibility with senior budget holders
- The biggest misconception that sellers make about CFOs that costs them deals — and how to avoid it
- How to frame your solution as an irresistible business transformation that execs crave and need right now
- A complete step-by-step guide for quantifying your business impact (without bias ROI calculators)
- How to become a trusted advisor by accurately framing the cost of change management in their language
- A template for “running the numbers” that gives executives confidence in giving you their business
