Too often, go-to-market teams operate in disconnected silos. Buyers get passed from marketing to sales to customer success like buckets in a bucket brigade. This disconnection is status quo for most organizations but now, there’s a new way to revenue.
A new breed of go-to-market organization is forming, where silos and finger-pointing are replaced by visibility, trust, and collaboration. We call this full-funnel accountability. It means that everyone responsible for delivering revenue for their company is always on the same page, operating in sync to meet their commitments and grow the business.