My sales team sells to sales teams, and our product serves sales teams. This raises the stakes for everything we do in sales. Our company, the customers we serve, and our professional reputations are on the line every day. That means we need to be students of the game. GREAT students.
And as anyone can tell you, great students are voracious learners. This means learning from our own mistakes, one another, our customers, our partners, and thought leaders in professional selling. That is why we read. A lot.
Well, by sales standards at least. And we schedule "book club" discussions to cover our takeaways. This is one of many ways we learn, share, and grow both individually and as a team, both personally and professionally. That way, the great get greater and the newbies grow up. Everybody wins.
Until now it has been members only. Starting today, that changes. Now you can join us. We can all get better together. Moving forward, we will share the books we read, the insights we glean, the actions new learning drives, and the fruits of our learning. Please join us.
Please see a list of some of our team's must-reads, and stay tuned for new posts about our book of the month.
The Challenger Sale
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships—and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.
Difference
"This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there."
—SETH GODIN
Let's Get Real or Let's Not Play
The new way to transform a sales culture with clarity, authenticity, and emotional intelligence.
Lean Analytics
Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants.
Zero to One
If you want to build a better future, you must believe in secrets. Dare to do something profoundly new. The rewards are calling.
Start With Why
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty? In studying the most influential leaders, Simon Sinek discovered that they think, act, and communicate in the same way.