Carl Eschenbach is a true sales leader. Now a partner at Sequoia, Carl was previously the President and COO of VMware, where he helped grow the company from $31M to $7B in revenues and from 200 people to 20,000. Carl has 30 years of high-tech industry experience, from infrastructure software and networking to telephony and storage, and has held a variety of sales leadership positions over the course of his career.
We’re thrilled to have had the chance to work with Carl on his new eBook: Sales Leadership Lessons From the Former COO of VMware. Drawing on his extensive experience, Carl highlights five critical lessons that sales leaders — in both Sales and Sales Operations — can use to help their companies succeed, build their own careers, and make better, faster decisions as a team. He covers sales forecasting, cross-functional partnerships, operating costs, and more.
Here’s a short excerpt. You can download the full eBook with the link below.
As sales leaders, you play an instrumental role in your company. You are responsible for revenue. Your ability to lead your team, and your team’s ability to execute and deliver, drives the success of the entire organization. In my experience growing and running large sales teams, I have found that the relationship between Sales and Sales Operations is absolutely critical to sales team success — which ultimately results in more company success. The five leadership lessons in this ebook apply to both Sales and Sales Operations, and when used together, will make your teams into true company leaders.