Know exactly where to focus to drive revenue
Collaborate with sales across the revenue funnel so you can drive predictable revenue — together
Marketing and sales share revenue goals, but they don’t share data. Sales doesn’t know how marketing is contributing to pipeline build and marketing has no visibility to understand how campaigns are influencing deals.
With Clari Marketo Connector reps can see when prospects open marketing emails, download content, or register for webinars, so they can better navigate the sales cycle. And marketers can see which campaigns are actually impacting opportunities and driving revenue.
Access complete and accurate sales data so you can track, optimize, and scale your efforts to better support sales
Without this critical data, marketing can’t effectively nurture prospects, optimize campaigns, attribute touchpoints to won deals, or measure ROI.
Clari automatically captures all meeting data and every contact a sales rep engages with — then maps it to the right accounts and opportunities. With better contact data, Marketing can track campaign influence to jettison what doesn't work and optimize what does.
See which key target accounts sales is engaged with and which need more nurturing
Without visibility into where sales is spending time, marketing doesn't know where to focus to help move the needle.
Clari shows you where sales is engaged so you can easily identify the accounts that need more nurture support and design ABM programs that increase account penetration rates.