It’s no secret that revenue operations brings together marketing, sales and customer success for greater transparency and off-the-charts growth, but making the transition to a new organizational mindset or structure can be a daunting challenge. Here’s how to make it a success.
Knowing how deals are moving through the pipeline and who sales is engaging with allows marketing to roll out more effective, strategic efforts—something the entire organization benefits from.
Clari sat down with Sumo Logic CRO Steve Fitz to discuss the role of the CRO, and how to effectively achieve alignment between sales and marketing.
Alignment is a good start, but revenue operations goes way beyond that. Who else plays a critical role in the revenue operations revolution? Read on to find out.
Our ongoing CRO Spotlight series is a conversation with Chief Revenue Officers about how they're defining the role
How sales and marketing teams can better align based on the Bard's most famous romance.