Advanced CFOs are turning to real-time data and prescriptive insights, to get a better handle on how their business is really tracking.
We kick off our 2018 Sales Innovator series with Marcus Bragg chief revenue officer (CRO) at AlienVault, the leading provider of Unified Security Management™ (USM™) and crowdsourced threat intelligence. We caught up with Marcus at the close of a successful first year at AlienVault, as the company’s first CRO. Here’s what he had to say about his career, the current state of sales, and how he builds a predictable forecast.
Forecasting doesn’t have to be hard. See how you can leave the spreadsheets behind and start calling your number with confidence armed with real-time data and predictive insights.
Your sales rep thinks that a prospect is committed to buy. But is that really the case? Typically, assigning a sales opportunity to a “commit” stage means that your sales rep has verbal confirmation that a deal will close. The problem is, not all reps use the same criteria when forecasting what will make it across the finish line this quarter.